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1983–1995
Lucky-GoldStar
The 1983 merger of Lucky and GoldStar under one corporate roof produced a combined logotype set in Helvetica Condensed, pairing a stylized "L" from Lucky with a crown motif drawn from GoldStar. The mark made visible the two founding divisions without collapsing either identity into the other.
1995–2008
LG Face
Designed by Michael Collins / Landor Associates
Launched on January 4, 1995, the new mark replaced "Lucky-GoldStar" with the initials LG, arranged inside a red circle to suggest a human face. Michael Collins at Landor Associates designed the emblem, which used Helvetica Black for the wordmark and signaled the company's intent to compete directly with Samsung on the global stage.
2008–2014
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<img src="https://img.logo.dev/lg.com?token=YOUR_API_TOKEN" alt="lg.com logo" />Glossy Face
A June 2008 refresh added a three-dimensional gloss treatment to the red circle and introduced the Bryant typeface in place of Helvetica for the wordmark. The change aligned the mark with the skeuomorphic style common across consumer electronics branding at the time.
2014–2023
Flat Refresh
Designed by Total Design (typeface)
On December 30, 2014, the gloss effects were removed and the emblem returned to a flat execution with a deeper burgundy red. The wordmark switched to LG Smart, a custom corporate typeface commissioned in 2013 from Dutch studio Total Design, which earned a Red Dot award for the family.
2023–present · current
Active Red
adidas
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