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1871–1966
Fish mark
When Fredrik Idestam and Leo Mechelin formalised Nokia Ab in 1871, the company adopted a fish as its emblem, reflecting its roots beside the Nokia river in Finland. The mark identified a pulp and paper operation, not the electronics company Nokia would later become.
1967–1978
Merged corporation
The 1967 merger of Nokia Wood Mills, Finnish Rubber Works, and Finnish Cable Works into Nokia Corporation prompted a new typographic identity. The name appeared in a plain sans-serif wordmark, marking a shift away from the old fish emblem as the company pivoted toward cables and electronics.
1978–1987
Eurostile wordmark
Nokia adopted a wordmark set in a modified version of Eurostile Extended, a geometric sans-serif designed by Aldo Novarese in 1962. The squared letterforms and compact proportions gave the name a technical, industrial character suited to a company moving into consumer electronics.
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<img src="https://img.logo.dev/nokia.com?token=YOUR_API_TOKEN" alt="nokia.com logo" />1987–2005
Arrows device
From 1987, Nokia paired the Eurostile wordmark with a set of arrows arranged in a circle beneath the name. The device accompanied Nokia's expansion into mobile telecommunications through the 1990s and appeared across its handset range during a period of rapid global growth.
2005–2023
Dark wordmark
In mid-2005 Nokia deepened the wordmark to a near-black tone, dropping the arrows device and presenting the name alone. This version became the face of Nokia's dominant mobile phone years and continued to appear on licensed products from HMD and StreamView after Nokia's 2023 rebrand.
2023–present · current
Lippincott rebrand
Revealed at Mobile World Congress on February 26, 2023, the new identity was designed by Lippincott, a firm with a fifteen-year relationship with Nokia. Each letter was reduced to simplified geometric segments, relying on the viewer's eye to complete the gaps, a technique the company described as apophenia.
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