Learn how the Rocket Mortgage process works and get approved online to buy a home or refinance your mortgage.
Download the Rocket Mortgage logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
1999–2015
Quicken Loans
The wordmark set in Franklin Gothic anchored Quicken Loans through its growth into one of the largest retail mortgage lenders in the United States. Clean sans-serif lettering conveyed a direct, transactional identity suited to the company's online-first approach.
2015–2019
Rocket Mortgage by Quicken Loans
Launched in November 2015 as the first fully online mortgage experience, the sub-brand identity kept the Quicken Loans corporate name while introducing the Rocket Mortgage product name. The lockup reflected the transitional moment: new product, legacy parent.
2021–2025
Rocket Mortgage
Use the Logo API to embed the Rocket Mortgage logo and millions of others directly in your app or website. Get a free API key to get started.
<img src="https://img.logo.dev/rocketmortgage.com?token=YOUR_API_TOKEN" alt="rocketmortgage.com logo" />Designed by Lippincott
When Quicken Loans rebranded the entire corporation as Rocket Mortgage in July 2021, Lippincott designed the new identity in collaboration with type foundry Monotype, who developed a custom typeface called Rocket Sans. The wordmark's open-bottomed red O, intended to suggest a keyhole or speedometer gauge, became the identity's primary recognition device.
2025–present · current
Rocket
Designed by Otherway
Unveiled on January 14, 2025 ahead of a Super Bowl campaign, the identity was created by London agency Otherway in partnership with Rocket's in-house team. The rebrand unified Rocket Companies' product portfolio under a single "Rocket" name, introduced a new halo marque, shifted the wordmark to title case, and adopted a warmer color palette.
Apple
apple.com