Sherwin-Williams

sherwin-williams.com

Discover the possibilities of Sherwin-Williams® paint with over 1700 paint colors. Get paint color tips, project ideas & product advice for DIY and Pros.

Sherwin-Williams logos

Download the Sherwin-Williams logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.

Sherwin-Williams brand colors

#056EAD

#7AB1D0

#F9FDFB

History

1885–1905
Chameleon
The founding-era mark featured a chameleon perched on a painter's palette, introduced by the company around 1885. It ran alongside a second emblem until 1905, when the paint-can device fully replaced it.
1893–1905
Cover the Earth
Designed by George Ford
Advertising manager George Ford created the first rendering of the "Cover the Earth" device in 1893, depicting paint pouring from a can over a globe. It was trademarked in 1895 and became the company's primary mark when the chameleon was retired in 1905.
1910–1919
Cover the Earth with tagline

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The tagline "Cover the Earth" was added beneath the globe device in 1910, making the implicit message explicit. The revised mark clarified the brand's ambitions at a time when Sherwin-Williams was expanding distribution nationally.

1919–1982

SWP lettering

A "P" was added to the paint can in 1919, completing the abbreviation "SWP" for Sherwin-Williams Paints. This version of the globe device remained the dominant corporate symbol for over six decades.

1982–1999

Combined mark

The globe device and a wordmark introduced in 1974 were united in 1982, setting the globe inside a blue square above a two-level "Sherwin-Williams" logotype. Both elements remained in use until a simplification in 1999.

1999–present · current

Modern mark

The 1999 update stripped out the blue square container and revised the wordmark to a clean italic sans-serif set beneath the globe device. The current version retains that simplified structure, with the globe in red and blue above the company name.