Sports Illustrated

Sports Illustrated logo

Download the Sports Illustrated logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.

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History

1. 

   1954–1960

   Launch wordmark

   Sports Illustrated debuted in August 1954 with a serif logotype characteristic of mid-century American magazine mastheads. The stacked lettering reflected the editorial conventions of Time Inc., which launched the title.

2. 

   1960–1966

   Condensed serif

   A condensed serif treatment replaced the earlier masthead around 1960, tightening the letterforms and giving the cover more room for photography. The shift aligned with broader trends in magazine typography during the Kennedy era.

3. 

   1966–1987

   Block serif era

   The 1966 masthead introduced a bolder, more upright block serif that would remain on the cover for over two decades. Its durability across changing editorial regimes reflected how strongly readers associated the letterforms with the magazine.

4. 

   1987–2001

   Italic wordmark

   A redesign in 1987 introduced an italic, slightly condensed sans-serif wordmark that leaned forward and conveyed a sense of motion more suited to sports coverage. The new mark accompanied a broader update to the magazine's editorial design.

5. 

   2001–2024

   Refined sans-serif

   The 2001 iteration refined the italic wordmark with tighter tracking and cleaner terminals, adapting the identity for digital contexts as the brand expanded its web presence. This version remained in continuous use for over two decades.

6. 

   2024–present · current

   Current mark

   Following Arena Group's acquisition and significant editorial restructuring, Sports Illustrated introduced a redrawn wordmark in 2024. The update brought a more geometric sans-serif form, separating the identity visually from the long-running italic tradition.

Add Sports Illustrated logo to your app or website

Use the Logo API to embed the Sports Illustrated logo and millions of others directly in your app or website. Get a free API key to get started.

<img src="https://img.logo.dev/si.com?token=YOUR_API_TOKEN" alt="si.com logo" />