Vogue

vogue.com

The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.

Vogue logos

Download the Vogue logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.

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Vogue brand colors

#000000

#727272

#F7F7F7

History

1892–1907
Society gazette masthead
Arthur Baldwin Turnure founded Vogue in 1892 as a weekly New York society sheet, and the original masthead used ornate Victorian lettering suited to the illustrated social papers of the period. The typeface carried a decorative serif character typical of late-nineteenth-century magazine covers.
1907–1908
Transitional masthead
A revised masthead appeared around 1907, reflecting the magazine's gradual shift from social gazette toward a more fashion-focused publication. The letterforms were adjusted slightly, moving away from the densest Victorian ornament while retaining a serif character.
1908–1920
Post-acquisition wordmark

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Condé Nast purchased Vogue in 1909 and transformed it from a weekly society paper into a biweekly fashion magazine. The masthead during this period settled into a cleaner, more upright serif form that aligned with the magazine's elevated editorial ambitions under new ownership.

1910–1940

Art deco serif era

Through the interwar decades, the masthead took on a more refined, high-contrast serif treatment that sat comfortably alongside the art deco illustration styles used for covers by artists such as Georges Lepape and Eduardo Garcia Benito. The wordmark remained hand-lettered in character, varying subtly across issues.

1940–present · current

Modern serif wordmark

The bold, high-contrast serif wordmark that Vogue has used since approximately 1940 became one of the most recognizable mastheads in magazine publishing. Set in a proprietary lettering style, the all-caps logotype has remained essentially unchanged for over eight decades, its consistency reinforcing the magazine's position as a reference point in fashion publishing.