General Mills
General Mills is an American multinational manufacturer and marketer of branded consumer foods. The company distributes popular household brands including Cheerios, Betty Crocker, and Pillsbury.
General Mills logos
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General Mills brand colors
#0755A1
#E02128
#FFFFFF
History
1928–1949
Flour seal
General Mills opened its corporate life with an ornate circular seal, the kind of emblem common among American milling companies in the early twentieth century. The mark continued on commercial foodservice flour products long after the company moved on.
1949–1959
Stacked wordmark
A postwar refresh replaced the seal with a clean stacked typemark, dropping decorative ornament in favor of bold, even lettering. The change tracked a broader corporate shift toward modernist simplicity in American identity design.
1959–1963
First Big G
In 1959 General Mills introduced its first capital G symbol, a rounded letterform meant to stand for both the company and goodness. The mark established a graphic shorthand that would anchor the brand's cereal packaging for decades.
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